During the first years of the XX century Milan undergoes a heated urban development.
A new class of entrepreaneurs, businessmen and traders makes its appeareance in the city, they start building rich houses and new districts, such as Corso di Porta Venezia, opting for the modern shapes of the Art Nouveau.
Art Nouveau, Jugendstil, Sezession, Floreale and Liberty are all styles that have in common the goal of following nature as sole source of inspiration, offering a variety of shapes with mystic, symbolic and stylizing geometrical shapes.
This new language is associated with the use of modern materials, such as concrete, or more traditional ones, such as forged iron and ceramics, modeled after organic shapes and curved lines, with floral or natural decorations, all this research into new shapes and forms gives birth to exceptional results which make Milan the Capital of Italian Art Nouveau.
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